Instagram Collaboration

Content that actually reaches first-time mums

I create intentional, honest content for new mothers navigating the early years. Every post is grounded in lived experience, not a polished script. If your brand belongs in that space, I'd love to hear from you.

Start the conversation
Shaine, founder of MotherooHQ
100+ Evidence-based posts published
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"I write about the parts of motherhood nobody warns you about. The 2am hours. The guilt. The quiet moments that change everything."

Who I am

Shaine, founder of MotherooHQ

I'm a stay-at-home mum sharing the reality of conscious parenting in the early years. MotherooHQ is where first-time mums come when they feel like they're doing it wrong and need someone to tell them, gently, that they're not.

My content draws on Montessori principles, slow parenting, ancestral living, emotional regulation, and non-toxic home environments. It's honest. It's specific. And it reaches women who are actively searching for this kind of community.

Conscious Parenting Montessori Slow Living Non-Toxic Early Years Australia
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The audience

Women who trust real over polished

My audience are first-time mums in Australia, aged 25 to 38. They are not passive scrollers. They save, share, and come back. They are actively building a slower, more intentional life for their family and are deeply loyal to brands that genuinely belong in that space.

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Primary market

Australia-based first-time mums, with strong reach in Brisbane, Sydney, and Melbourne.

25–38

Core age range

Women in the newborn to toddler stage. Intentional. Researching everything. Highly engaged.

High

Save and share rate

Content is built to be saved and returned to. Saves signal trust to Instagram and drive long-term reach.

What I create

Content built for depth, not just reach

Every piece is grounded in lived experience and evidence-based research. Nothing is staged. Nothing is performative.

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Emotion Reels

Single slow clips from real home environments. One text overlay that names a feeling the viewer has been carrying alone. No cuts, no voiceover, just an honest moment.

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Did You Know Reels

Evidence-based reframes delivered in one punchy sentence. Backed by research, written so a tired new mum can absorb it at 2am.

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Carousel Posts

Problem-to-shift frameworks that parents bookmark and return to. The content they screenshot, share with their partner, and come back to six months later.

How we can work together

Collaboration types

I only partner with brands whose values genuinely align with the way I parent. If your product belongs in a slow, intentional, non-toxic home environment, there's likely a natural fit.

01

Reel + Caption

Organic integration reel

A single continuous clip featuring your product in a genuine home moment. No script, no forced reviews. The product is present the way it would actually be used in a conscious home, with a caption written in my voice.

02

Multi-slide

Educational carousel

An evidence-based carousel that educates my audience on a topic your product solves. This format drives saves and long-term visibility. Your product is introduced as a natural part of the solution, not the headline.

03

Ongoing

Long-term brand partnership

A multi-post partnership across reels, carousels, and Stories over a defined period. Repeated, natural exposure builds real trust with my audience in a way a single post never can. Enquire about rates and availability.

04

Audio

Podcast mention or episode

Organic mention or a dedicated episode on the MotherooHQ Podcast. Reaches a deeply engaged audience who chooses long-form listening. Ideal for brands with a story worth telling. Available solo or as a guest conversation.

05

Free resource library

Affiliate or resource inclusion

If your product or service fits naturally within the free resource library or the Intentional Parent Toolkit, I'm open to exploring affiliate arrangements that serve my audience first.

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Before you reach out

What I will and won't do

I partner selectively. I'd rather work with one brand the right way than five brands in a way that doesn't feel honest. If your product would genuinely be in my home, we're off to a good start.

What I always protect

A natural fit looks like

Get in touch

Let's see if it's a fit

Fill in a few details and I'll come back to you within three business days. Please include your website — I review every brand before responding.